Kirti Sawhney Celly, Ph.D.
Title: Associate Professor, Marketing
Department: Management and Marketing
Office: SBS C-325
Phone Extension: x3503
Email Username: kcelly
- WASC Poster Presentation (3)
- WASC Poster Presentation (Input to 2)
- “Buying Customers Simply Makes No Cents: Sense or Nonsense in Automobile Sales and Service.” Relative Importance of Brand Advertising and Positive Word-of-Mouth. Strategies for CSI Clients, Summer 2007.
- “Delighting with Service: Learning from Psychological Research.” Strategies for CSI Clients, Spring 2007
- “SMARTER Service: What marketing research tells us works in practice.” Strategies for CSI Clients, Spring 2006