Scholarly and Creative Activities Directory

Kirti Sawhney Celly, Ph.D.

Title: Associate Professor, Marketing

Department: Management and Marketing

Office: SBS C-325
Phone Extension: x3503
Email Username: kcelly

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Other Presentations

  • WASC Poster Presentation (3)
  • WASC Poster Presentation (Input to 2)
  • “Buying Customers Simply Makes No Cents: Sense or Nonsense in Automobile Sales and Service.” Relative Importance of Brand Advertising and Positive Word-of-Mouth. Strategies for CSI Clients, Summer 2007.
  • “Delighting with Service: Learning from Psychological Research.” Strategies for CSI Clients, Spring 2007
  • “SMARTER Service: What marketing research tells us works in practice.” Strategies for CSI Clients, Spring 2006

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