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Kirti Sawhney Celly, Ph.D.

Title: Associate Professor, Marketing

Department: Management and Marketing

Office: SBS C-325
Phone Extension: x3503
Email Username: kcelly

Show All    Publications: Journals    Publications: Other    Refereed Conference Proceedings    Textbooks    Conference Presentations    Other Presentations    Grants Awarded    Awards and Honors    Civic Engagement    

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Other Presentations

• WASC Poster Presentation (3)
• WASC Poster Presentation (Input to 2)
• “Buying Customers Simply Makes No Cents: Sense or Nonsense in Automobile Sales and Service.” Relative Importance of Brand Advertising and Positive Word-of-Mouth. Strategies for CSI Clients, Summer 2007.
• “Delighting with Service: Learning from Psychological Research.” Strategies for CSI Clients, Spring 2007
• “SMARTER Service: What marketing research tells us works in practice.” Strategies for CSI Clients, Spring 2006

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