Scholarly and Creative Activities Directory

Kirti Sawhney Celly, Ph.D.

Title: Associate Professor, Marketing

Department: Management and Marketing

Office: SBS C-325
Phone Extension: x3503
Email Username: kcelly

Web Page     

Show All    Publications: Journals    Publications: Other    Refereed Conference Proceedings    Textbooks    Conference Presentations    Other Presentations    Grants Awarded    Awards and Honors    Civic Engagement    


Refereed Conference Proceedings

  • “Bogus, Bonus, or Legitimate Business?  Do Experiential Assignments Build Student Confidence and Learning? 12th CSU Regional Symposium on Excellence in University Teaching, May 2, 2009, Cal Poly San Luis Obispo.
  • “More Fearless Innovation in Marketing Education: Writing (Poetry) to Learn,” 33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA, Sole Author.
  • “Are Your Students Interested in Marketing? How Student Interest Impacts the Desirability of Choice in a Course,”  33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA, (Co-researchers: David Ackerman and Barbara Gross, California State University Northridge).
  • “Fostering Creative Thinking in the Marketing Classroom: Sharing and Assessing Pedagogical Approaches”33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA(Lead Author.  With David Ackerman and Barbara Gross, California State University Northridge)
  • “Poetry in Marketing: Assessing Student Engagement and Learning Using Brandoems,” 11th CSU Regional Symposium on Excellence in University Teaching, Cal Poly Pomona, April 2008.  Sole Author.
  • “Brandoems: Poetry as a Brand Elicitation Technique,” Proceedings of the Academy of Marketing Science Global Marketing Conference, Shanghai, PRC.  March 2008.  Sole Author.
  • “Students in Free Enterprise: Students as Marketing Consultants to Community Entrepreneurs, Non-Profits, and Small Businesses,” 3rd Annual CSU Conference on Community-Based Teaching and Learning, Los Angeles. March 2008.
  • “Paradise Lost: Why Public Sector Organizations Should Develop a Marketing Orientation and an Ex-Ante Co-Branding Strategy.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Sole author.
  • “Fostering Critical Thinking in Introductory Marketing Courses: Pedagogical Innovations and Strategies.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Presented in the Marketing Education Track on July 5th 2007. Sole author.
  •  "Beyond "Make Vs. Buy:" Forward Integration and Vertical Control In Export Markets." European Marketing Association Conference, May 16-19, 1995, Cergy, France (with Vic Johar, Chair, Dept. of Marketing, CSUSB). Lead author.

Back to Menu