Scholarly and Creative Activities Directory

Kirti Sawhney Celly, Ph.D.

Title: Associate Professor, Marketing

Department: Management and Marketing

Office: SBS C-325
Phone Extension: x3503
Email Username: kcelly

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Show All    Publications: Journals    Publications: Other    Refereed Conference Proceedings    Textbooks    Conference Presentations    Other Presentations    Grants Awarded    Awards and Honors    Civic Engagement    


Publications: Journals



 

Publications: Other

  • "Outcome-based and Behavior-based Channel Coordination Efforts" ISBM Working Paper, 1994 (with Gary Frazier).
  • "Toward a Conceptual Understanding of the Antecedents of Strategic Alliances" In Business Marketing: An Interaction and Network Perspective, edited by Kristian Moller and David T. Wilson (Boston, MA: Kluwer Academic Publishers), 1995 (with Robert Spekman).
  • "Intensity, Functions and Integration in Channels of Distribution" In Review of Marketing, Vol. 4, 1990, edited by Valarie A. Zeithaml (Chicago, IL: American Marketing Association), 263-98. (with Gary Frazier and Tasadduq Shervani)
  • "Strategic Alliances: Understanding and Managing the Complex Relationship Between Buyer and Seller" In Advances in Telecommunications Management, Volume 2, 1990, edited by Wesley J. Johnston (Greenwich, CT: Jai Press), 99-112. (with Robert Spekman)
  • "Toward a Conceptual Understanding of the Antecedents of Strategic Alliances" MSI Working Paper #90-114, (Cambridge, MA: Marketing Science Institute), 1990 (with Robert Spekman).


 

Refereed Conference Proceedings

  • “Bogus, Bonus, or Legitimate Business?  Do Experiential Assignments Build Student Confidence and Learning? 12th CSU Regional Symposium on Excellence in University Teaching, May 2, 2009, Cal Poly San Luis Obispo.
  • “More Fearless Innovation in Marketing Education: Writing (Poetry) to Learn,” 33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA, Sole Author.
  • “Are Your Students Interested in Marketing? How Student Interest Impacts the Desirability of Choice in a Course,”  33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA, (Co-researchers: David Ackerman and Barbara Gross, California State University Northridge).
  • “Fostering Creative Thinking in the Marketing Classroom: Sharing and Assessing Pedagogical Approaches”33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA(Lead Author.  With David Ackerman and Barbara Gross, California State University Northridge)
  • “Poetry in Marketing: Assessing Student Engagement and Learning Using Brandoems,” 11th CSU Regional Symposium on Excellence in University Teaching, Cal Poly Pomona, April 2008.  Sole Author.
  • “Brandoems: Poetry as a Brand Elicitation Technique,” Proceedings of the Academy of Marketing Science Global Marketing Conference, Shanghai, PRC.  March 2008.  Sole Author.
  • “Students in Free Enterprise: Students as Marketing Consultants to Community Entrepreneurs, Non-Profits, and Small Businesses,” 3rd Annual CSU Conference on Community-Based Teaching and Learning, Los Angeles. March 2008.
  • “Paradise Lost: Why Public Sector Organizations Should Develop a Marketing Orientation and an Ex-Ante Co-Branding Strategy.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Sole author.
  • “Fostering Critical Thinking in Introductory Marketing Courses: Pedagogical Innovations and Strategies.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Presented in the Marketing Education Track on July 5th 2007. Sole author.
  •  "Beyond "Make Vs. Buy:" Forward Integration and Vertical Control In Export Markets." European Marketing Association Conference, May 16-19, 1995, Cergy, France (with Vic Johar, Chair, Dept. of Marketing, CSUSB). Lead author.


 

Textbooks

  • "Fondamenti Di Marketing, il Molino: Translation into Italian of Marketing Management", coauthor(s): Richard Bagozzi, Jose Antonio Rosa, Francisco Coronel, 2001.
    Fondamenti Di Marketing book cover
  • "Marketing Management", coauthor(s): Richard Bagozzi, Jose Antonio Rosa, Francisco Coronel, Prentice-Hall, 1998.
    Marketing Management book cover


 

Conference Presentations

  • “Bogus, Bonus, or Legitimate Business? Do Experiential Assignments Build Student Confidence and Learning? 12th CSU Regional Symposium on Excellence in University Teaching, May 2, 2009, Cal Poly San Luis Obispo.
  • “More Fearless Innovation in Marketing Education: Writing (Poetry) to Learn,” 33rdMarketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA, Sole Author.
  • “Are Your Students Interested in Marketing? How Student Interest Impacts the Desirability of Choice in a Course,”  33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA, (Co-researchers: David Ackerman and Barbara Gross, California State University Northridge).
  • “Fostering Creative Thinking in the Marketing Classroom: Sharing and Assessing Pedagogical Approaches”33rd Marketing Educators’ Association Conference: Advancing the Practice and Scholarship of Marketing Education, 2009, Newport Beach, CA(Lead Author.  With David Ackerman and Barbara Gross, California State University Northridge)
  • “Poetry in Marketing: Assessing Student Engagement and Learning Using Brandoems,” 11th CSU Regional Symposium on Excellence in University Teaching, Cal Poly Pomona, April 2008.  Sole Author.
  • “Brandoems: Poetry as a Brand Elicitation Technique,” Proceedings of the Academy of Marketing Science Global Marketing Conference, Shanghai, PRC.  March 2008.  Sole Author.
  • “Students in Free Enterprise: Students as Marketing Consultants to Community Entrepreneurs, Non-Profits, and Small Businesses,” 3rd Annual CSU Conference on Community-Based Teaching and Learning, Los Angeles. March 2008.
  • “Fostering Critical Thinking in Introductory Marketing Courses: Pedagogical Innovations and Strategies.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Presented in the Marketing Education Track on July 5th 2007. Sole presenter.
  • “Paradise Lost: Why Public Sector Organizations Should Develop a Marketing Orientation and an Ex-Ante Co-Branding Strategy.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Presented in the Branding Track on July 4th, 2007. Sole presenter.
  • “Fostering Critical Thinking in Business Courses: Pedagogical Innovations and Strategies,” The Global Business and Finance Research Conference, London, England, July 11-14, 2007. Presented on July 14th. Sole presenter.
  • "Beyond "Make Vs. Buy:" Forward Integration and Vertical Control In Export Markets." European Marketing Association Conference, May 16-19, 1995, Cergy, France (co-presenter. Dr. Vic Johar, Dept. of Marketing, CSUSB).


 

Other Presentations

  • WASC Poster Presentation (3)
  • WASC Poster Presentation (Input to 2)
  • “Buying Customers Simply Makes No Cents: Sense or Nonsense in Automobile Sales and Service.” Relative Importance of Brand Advertising and Positive Word-of-Mouth. Strategies for CSI Clients, Summer 2007.
  • “Delighting with Service: Learning from Psychological Research.” Strategies for CSI Clients, Spring 2007
  • “SMARTER Service: What marketing research tells us works in practice.” Strategies for CSI Clients, Spring 2006


 

Grants Awarded

  • CTL Grant for Peer Reviewed Conference Paper, Spring 2009
  • CTL Grants to Attend SoTaL Seminar, Spring 2008 and Spring 2009
  • Dean’s Grant (SBA/Entrepreneuship) for Experiential Entrepreneurship Seminar, Syracuse University, September 2008
  • CTL Grant for Peer Reviewed Conference Paper, Spring 2008
  • CTL Grant for Peer Reviewed Conference Paper, 2007
  • ECLP Grant for Assigned Time, Spring 2004
  • University of California, Irvine, Graduate School of Management Travel Grant, Summer 1999.
  • Center for International Business Education and Research, 1995: Case on Internationalization
  • The William Davidson Institute, 1993: Channel evolution (with John Sailors)
  • Center for International Business Education and Research, 1993 (as above, with John Sailors)
  • Institute for Study of Business Markets, 1991: Channel Coordination
  • Marketing Science Institute (MSI), 1989: Buyer-Seller Collaboration (with Robert Spekman)


 

Awards and Honors

  • Sam M. Walton Free Enterprise Fellow, SIFE, 2007-2008
  • Sam M. Walton Free Enterprise Fellow, SIFE, 2004-2005
  • Invited Participant, Direct Marketing Institute for Professors, May 1999, Boston
  • Invited Participant, Advertising Education Foundation Faculty Internship Program
  • Invited Participant, Junior Faculty Consortium, Academy of International Business Conference, Boston, November 1994
  • Aluminum Company of America-Institute for Study of Business Markets (ALCOA-ISBM ) Doctoral Fellow, 1991
  • American Marketing Association (AMA) Doctoral Consortium Fellow, University of Florida, Gainsville, 1990
  • Beta Gamma Sigma Outstanding Student Award, 1990
  • Graduate School of Business Doctoral Fellowship, USC, 1987-1991


 

Civic Engagement

  • Year of India Education Programs Cornerstone Elementary School at Pedregal, 2009-10.
  • Coach for Cornerstone School Science Olympiad Team for the Los Angeles County Science Olympiad, 200708 & 2008-09.Our teams won Gold Medal both years.
  • Year of China Education Programs at Cornerstone Elementary School at Pedregal, 2007-08.
  • Co-Chair of Education, Parent Board, Cornerstone Elementary School at Pedregal, 2005-2006.
  • Actively involved in Cornerstone Elementary School, Palos Verdes Unified School District. Trained for and serve as educator in the Junior Great Books Program for enhancing critical literacy, Hands-On Equations in Mathematics; designed programs for inclusion in the Year of Japan and Year of Greece year-long, school-wide country studies, Art at Your Fingertips, and Art Trek.Also actively involved in the design, original planting and maintenance of a Secret Garden to be used by children as a quiet place to read and ponder the wonders of life (September 1999 onward, ongoing)
  • Active Board Member, Publicity, Palos Verdes Directory Board, a fund-raising organization with the only complete localphone book for the Palos Verdes Peninsula, 2002-2003
  • Active volunteer, Palos Verdes Hills Cooperative Nursery School, June 2002-2003
  • Board Member, Organization for Youth in Entertainment, a start-up non-profit for organization of youth, 2002
  • Gardening Volunteer, South Coast Botanic Garden, 2001
  • Actively involved as a volunteer family in the Palos Verdes Hills Cooperative Nursery School, 1997-1999
  • Active Board Member, Community Relations, Palos Verdes Directory Board,1997-1999


 

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