Peer-Reviewed Publications, Journals

• "Fostering Critical Thinking in Business Courses: Pedagogical Innovations and Strategies” The Business Review, Cambridge, Vol. 8, No. 1, Summer 2007. Sole author.

• "Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements" (with Robert E. Spekman, Taylor Murphy Professor of Business Administration, Darden School of Business, University of Virginia and John Kamauff, Partner, Price-Waterhouse Coopers Consulting), Journal of International Business Studies, Summer 1999. Lead researcher and lead author.

• "Outcome-based and Behavior-based Coordination Efforts in Channel Relationships" Journal of Marketing Research, May 1996 (with Gary Frazier, Richard and Jarda Chair and Professor of Marketing, University of Southern California). Lead researcher and lead author; based on dissertation.

Peer-Reviewed Publications, Other

• "Outcome-based and Behavior-based Channel Coordination Efforts" ISBM Working Paper, 1994 (with Gary Frazier).

• "Toward a Conceptual Understanding of the Antecedents of Strategic Alliances" In Business Marketing: An Interaction and Network Perspective, edited by Kristian Moller and David T. Wilson (Boston, MA: Kluwer Academic Publishers), 1994 (with Robert Spekman).

• "Intensity, Functions and Integration in Channels of Distribution" In Review of Marketing, Vol. 4, 1990, edited by Valarie A. Zeithaml (Chicago, IL: American Marketing Association), 263-98. (with Gary Frazier and Tasadduq Shervani)

• "Strategic Alliances: Understanding and Managing the Complex Relationship Between Buyer and Seller" In Advances in Telecommunications Management, Volume 2, 1990, edited by Wesley J. Johnston (Greenwich, CT: Jai Press), 99-112. (with Robert Spekman)

• "Toward a Conceptual Understanding of the Antecedents of Strategic Alliances" MSI Working Paper #90-114, (Cambridge, MA: Marketing Science Institute), 1990 (with Robert Spekman).

Peer-Reviewed Papers, Conference Proceedings

• “Paradise Lost: Why Public Sector Organizations Should Develop a Marketing Orientation and an Ex-Ante Co-Branding Strategy.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Sole author.

• “Fostering Critical Thinking in Introductory Marketing Courses: Pedagogical Innovations and Strategies.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Presented in the Marketing Education Track on July 5th 2007. Sole author.

• "Beyond "Make Vs. Buy:" Forward Integration and Vertical Control In Export Markets." European Marketing Association Conference, May 16-19, 1995, Cergy, France (with Vic Johar, Chair, Dept. of Marketing, CSUSB). Lead author.

Textbooks

• "Fondamenti Di Marketing, il Molino: Translation into Italian of Marketing Management", coauthor(s): Richard Bagozzi, Jose Antonio Rosa, Francisco Coronel, 2001.
  

• "Marketing Management", coauthor(s): Richard Bagozzi, Jose Antonio Rosa, Francisco Coronel, Prentice-Hall, 1998.
  

Conference Presentations

• “Fostering Critical Thinking in Introductory Marketing Courses: Pedagogical Innovations and Strategies.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Presented in the Marketing Education Track on July 5th 2007. Sole presenter.

• “Paradise Lost: Why Public Sector Organizations Should Develop a Marketing Orientation and an Ex-Ante Co-Branding Strategy.” Proceedings of the Academy of Marketing Conference, Egham, Surrey, United Kingdom, July 3-6, 2007. Presented in the Branding Track on July 4th, 2007. Sole presenter.

• “Fostering Critical Thinking in Business Courses: Pedagogical Innovations and Strategies,” The Global Business and Finance Research Conference, London, England, July 11-14, 2007. Presented on July 14th. Sole presenter.

• "Beyond "Make Vs. Buy:" Forward Integration and Vertical Control In Export Markets." European Marketing Association Conference, May 16-19, 1995, Cergy, France (co-presenter. Dr. Vic Johar, Dept. of Marketing, CSUSB).

Other Presentations

• WASC Poster Presentation (3)

• WASC Poster Presentation (Input to 2)

• “Buying Customers Simply Makes No Cents: Sense or Nonsense in Automobile Sales and Service.” Relative Importance of Brand Advertising and Positive Word-of-Mouth. Strategies for CSI Clients, Summer 2007.

• “Delighting with Service: Learning from Psychological Research.” Strategies for CSI Clients, Spring 2007

• “SMARTER Service: What marketing research tells us works in practice.” Strategies for CSI Clients, Spring 2006

Grants Awarded

• CTL Grant for Peer Reviewed Conference Paper, 2007

• ECLP Grant for Assigned Time, Spring 2004

• University of California, Irvine, Graduate School of Management Travel Grant, Summer 1999.

• Center for International Business Education and Research, 1995: Case on Internationalization

• The William Davidson Institute, 1993: Channel evolution (with John Sailors)

• Center for International Business Education and Research, 1993 (as above, with John Sailors)

• Institute for Study of Business Markets, 1991: Channel Coordination

• Marketing Science Institute (MSI), 1989: Buyer-Seller Collaboration (with Robert Spekman)

Honors and Awards

• Sam M. Walton Free Enterprise Fellow, SIFE, 2007-2008

• Sam M. Walton Free Enterprise Fellow, SIFE, 2004-2005

• Invited Participant, Direct Marketing Institute for Professors, May 1999, Boston

• Invited Participant, Advertising Education Foundation Faculty Internship Program

• Invited Participant, Junior Faculty Consortium, Academy of International Business Conference, Boston, November 1994

• Aluminum Company of America-Institute for Study of Business Markets (ALCOA-ISBM ) Doctoral Fellow, 1991

• American Marketing Association (AMA) Doctoral Consortium Fellow, University of Florida, Gainsville, 1990

• Beta Gamma Sigma Outstanding Student Award, 1990

• Graduate School of Business Doctoral Fellowship, USC, 1987-1991