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Kirti Sawhney Celly, Ph.D.
Title: Professor, Marketing
Department: Marketing
Office: SBS C325
Phone Extension: x3503
Email Username: kcelly
Links
Affordable Learning Initiatives
Show All MKT 350: Principles of Marketing, Fall 2010, Spring 2011 MKT 350: Principles of Marketing, Spring 2012 MKT 350: Principles of Marketing, Fall 2012 and Spring 2013 MKT 459: Seminar in Marketing Management, Fall 2012 and Spring 2013
MKT 350: Principles of Marketing, Fall 2010, Spring 2011
Fall 2010Student Enrollment: 131
Spring 2011
Student Enrollment: 90
Textbook cost to students: $198.00
Cost of 4-color version through MyMarketingLab: $75.48
Cost of black & white version through MyMarketingLab: $51.38
Savings per student: $122.52 -- $146.62
Textbook is available to students at two different pricing options through Pearson MyMarketingLab.
- Kotler, Philip, and Gary Armstrong. Principles of Marketing. Upper Saddle River, NJ: Prentice Hall, 2010. ISBN: 9780136079415. Pearson MyMarketingLab.
MKT 350: Principles of Marketing, Spring 2012
Spring 2012Textbook cost to students, new: $98.50
Cost of Used copy at CSUDH Bookstore: $74.00
Savings per student: $24.50
Used copies of the text are available to students at a reduced cost at the CSUDH Bookstore.
- Perreault, W. Essentials of Marketing (Loose-Leaf edition), McGraw-Hill Higher Education, 2009. ISBN: 9780077589356. CSUDH Bookstore
MKT 350: Principles of Marketing, Fall 2012 and Spring 2013
Textbook cost to students, new: $122.75
Cost of Used copy at CSUDH Bookstore: $98.25
Savings per student: $24.50
Used copies of the text are available to students at a reduced cost at
the CSUDH Bookstore.
- Essentials of Marketing: A Marketing Strategy Planning Approach, Custom Edition
William D. Perreault, Jr.,
University of North Carolina
Joseph P. Cannon, Colorado State University
E. Jerome McCarthy, formerly at Michigan State University
McGraw-Hill Irwin
ISBN: 0077776089 CSUDH Bookstore
- Originally, this textbook was selected in Fall 2011 by department chair for all sections of MKT 350. In Spring 2012, I negotiated the custom text with ISBN above for all our sections of MKT 350 at substantial savings AND bundled in complementary and supplementary digital materials at no extra charge. Supporting publisher's materials available to students through Course Connect. Instructor may elect to make some or all of these materials required.
- Additional web-based supplementary materials are linked within my courses and are free to students. Students are encouraged to contribute links on all topics for sharing and adding to the master list.
MKT 459: Seminar in Marketing Management, Fall 2012 and Spring 2013
No required textbook. Savings of approx $200 to students.
- Course materials made available to students for direct purchase in digital or print form through Harvard Business School Publishing at the academic cost of $4/case or reading and $15 for the simulation. Cost of course materials range from $55-60. Net savings over previous materials for course $140-145.
- Additional web-based supplementary materials (such as podcasts, corporate websites, YouTube vidoes, research papers, news reports, and free online calculation tools for marketing arithmetic) are linked within my courses and are free to students. Students are encouraged to share additional relevant materials.
- Instructors in other sections have freedom to choose their own materials.