Kirti Sawhney Celly, Ph.D.
Title: Professor, Marketing
Office: SBS C325
Phone Extension: x3503
Email Username: kcelly
Affordable Learning Initiatives
Show All MKT 350: Principles of Marketing, Fall 2010, Spring 2011 MKT 350: Principles of Marketing, Spring 2012 MKT 350: Principles of Marketing, Fall 2012 and Spring 2013 MKT 459: Seminar in Marketing Management, Fall 2012 and Spring 2013
MKT 459: Seminar in Marketing Management, Fall 2012 and Spring 2013
No required textbook. Savings of approx $200 to students.
- Course materials made available to students for direct purchase in digital or print form through Harvard Business School Publishing at the academic cost of $4/case or reading and $15 for the simulation. Cost of course materials range from $55-60. Net savings over previous materials for course $140-145.
- Additional web-based supplementary materials (such as podcasts, corporate websites, YouTube vidoes, research papers, news reports, and free online calculation tools for marketing arithmetic) are linked within my courses and are free to students. Students are encouraged to share additional relevant materials.
- Instructors in other sections have freedom to choose their own materials.