Kirti Sawhney Celly, Ph.D.
Title: Professor, Marketing
Office: SBS C325
Phone Extension: x3503
Email Username: kcelly
Affordable Learning Initiatives
Show All MKT 350: Principles of Marketing, Fall 2010, Spring 2011 MKT 350: Principles of Marketing, Spring 2012 MKT 350: Principles of Marketing, Fall 2012 and Spring 2013 MKT 459: Seminar in Marketing Management, Fall 2012 and Spring 2013
MKT 350: Principles of Marketing, Fall 2012 and Spring 2013
Textbook cost to students, new: $122.75
Cost of Used copy at CSUDH Bookstore: $98.25
Savings per student: $24.50
Used copies of the text are available to students at a reduced cost at the CSUDH Bookstore.
- Essentials of Marketing: A Marketing Strategy Planning Approach, Custom Edition
William D. Perreault, Jr.,
University of North Carolina
Joseph P. Cannon, Colorado State University
E. Jerome McCarthy, formerly at Michigan State University
ISBN: 0077776089 CSUDH Bookstore
- Originally, this textbook was selected in Fall 2011 by department chair for all sections of MKT 350. In Spring 2012, I negotiated the custom text with ISBN above for all our sections of MKT 350 at substantial savings AND bundled in complementary and supplementary digital materials at no extra charge. Supporting publisher's materials available to students through Course Connect. Instructor may elect to make some or all of these materials required.
- Additional web-based supplementary materials are linked within my courses and are free to students. Students are encouraged to contribute links on all topics for sharing and adding to the master list.