Kirti Sawhney Celly, Ph.D.
Title: Professor, Marketing
Office: SBS C325
Phone Extension: x3503
Email Username: kcelly
Affordable Learning Initiatives
Show All MKT 350: Principles of Marketing, Fall 2010, Spring 2011 MKT 350: Principles of Marketing, Spring 2012 MKT 350: Principles of Marketing, Fall 2012 and Spring 2013 MKT 459: Seminar in Marketing Management, Fall 2012 and Spring 2013
MKT 350: Principles of Marketing, Spring 2012Spring 2012
Textbook cost to students, new: $98.50
Cost of Used copy at CSUDH Bookstore: $74.00
Savings per student: $24.50
Used copies of the text are available to students at a reduced cost at the CSUDH Bookstore.
- Perreault, W. Essentials of Marketing (Loose-Leaf edition), McGraw-Hill Higher Education, 2009. ISBN: 9780077589356. CSUDH Bookstore