Title: Assistant Professor, Communications
Office: SAC 1165
Phone Extension: x3676
Email Username: crusso
Affordable Learning Initiatives
COM 342: Advertising Strategy and CopywritingSpring 2013
Cost of Hey Whipple, Squeeze This, new: $18.76
Cost of ebrary edition: $0
Total savings per student: $18.76
Textbook is available free of cost to students through ebrary.
- Sullivan, Luke, and Sam Bennett. Hey Whipple Squeeze This!: A Classic Guide to Creating Great Ads. Hoboken, NJ: J. Wiley & Sons, 2012. ISBN: 9781118223833. ebrary.