Affordable Learning Solutions at CSUDH

Ed Beadle

Title: Lecturer, Communications

Department: Communications
Office: SAC 1166
Phone Extension: x3313
Email Username: ebeadle

Links

Affordable Learning Initiatives



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COM 342: Advertising Copyrighting (Fall 2013)

COM 342: Advertising Strategy and Copywriting (Fall 2012)


COM 342: Advertising Strategy and Copywriting

Fall 2012.

Student enrollment data not available for this course.


Textbooks/Resources Used

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising available to students free of charge.

CLICK HERE TO ACCESS via ebrary (Unlimited simultaneous user access).

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising available to students free of charge.

CLICK HERE TO ACCESS via EBSCOhost (Unlimited simultaneous user access).


Student Savings

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Savings per student for this resource: $19.95
List Price: $19.95
Price through ebrary: $0.00
Price through EBSCOhost: $0.00


Savings per student for this course: $19.95

Full Citations for Course Resources

Sullivan, L. (2012). Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising. Hoboken, N.J: Wiley. ISBN: 9781118223833.