• ALS Home
• About
  • Contact Information
• What is ALS?
  • ALS Video
  • Training Dates
• Faculty
  • Resources for Getting Started
  • Faculty Showcase
  • Copyright Information
• Student Resources
• For Librarians

Ed Beadle

Title: Lecturer, Communications

Department: Communications
Office: SAC 1166
Phone Extension: x3313
Email Username: ebeadle

Links

Affordable Learning Initiatives

Show All    COM 342: Advertising Strategy and Copywriting    

---

COM 342: Advertising Strategy and Copywriting

Fall 2012

Cost of Hey Whipple, Squeeze This, new: $19.48
Cost of ebrary edition: $0
Cost of EBSCOhost 4th edition: $0

Textbook is available free of cost to students through ebrary and EBSCOhost.

• Sullivan, L. (2012). Hey, Whipple, squeeze this: A guide to creating great advertising. Hoboken, N.J: Wiley. ISBN: 9781118223833. ebrary (single user access). EBSCOhost (three user access).