Ed Beadle

Title: Lecturer, Communications

Department: Communications
Office: SAC 1166
Phone Extension: x3313
Email Username: ebeadle

Affordable Learning Initiatives

Show All COM 342: Advertising Strategy and Copywriting

COM 342: Advertising Strategy and Copywriting

Fall 2012

Cost of Hey Whipple, Squeeze This, new: $19.48
Cost of ebrary edition: $0
Cost of EBSCOhost 4th edition: $0

Textbook is available free of cost to students through ebrary and EBSCOhost.

Sullivan, L. (2012). Hey, Whipple, squeeze this: A guide to creating great advertising. Hoboken, N.J: Wiley. ISBN: 9781118223833. ebrary (single user access). EBSCOhost (three user access).

Ed Beadle

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Affordable Learning Initiatives

COM 342: Advertising Strategy and Copywriting