Title: Lecturer, Communications
Office: SAC 1166
Phone Extension: x3313
Email Username: ebeadle
Affordable Learning Initiatives
COM 342: Advertising Strategy and CopywritingFall 2012
Cost of Hey Whipple, Squeeze This, new: $19.48
Cost of ebrary edition: $0
Cost of EBSCOhost 4th edition: $0
Textbook is available free of cost to students through ebrary and EBSCOhost.
- Sullivan, L. (2012). Hey, Whipple, squeeze this: A guide to creating great advertising. Hoboken, N.J: Wiley. ISBN: 9781118223833. ebrary (single user access). EBSCOhost (three user access).